Why Creative Entrepreneurs Should Be Using Pinterest as a Marketing Tool
As a creative entrepreneur, your portfolio is your most powerful marketing tool. It's a visual representation of your work and abilities, and it's often the first thing potential clients will see when considering working with you. However, with so many people vying for attention, it can be challenging to get your portfolio in front of the right people. That's where Pinterest comes in.
Pinterest is a visual discovery and bookmarking platform that allows users to save and share images, videos, and links to websites. With over 450 million active users, Pinterest has become an increasingly important marketing tool for businesses looking to reach a broad audience. However, many people are missing out on the platform's potential benefits.
Here are some of the reasons why creative entrepreneurs should consider using Pinterest as a marketing tool:
Exposure to a larger audience
Pinterest has a vast user base, and the platform is designed to help users discover new content. By creating a Pinterest account and sharing your work, you have the opportunity to expose your portfolio to a broader audience. You can also increase your reach by using relevant keywords, which will help your content show up in search results.
Showcase your portfolio in a visually appealing way
Pinterest is a highly visual platform, which makes it the perfect place to showcase your visual work. You can create boards that showcase your portfolio in different categories. If you’re a brand and web designer, then some specific examples are categories such as logo design, web design, or print design. By organizing your work in this way, you make it easier for potential clients to browse through your portfolio and get a sense of your skills and style.
Build your brand
Pinterest is an excellent platform for building your brand and establishing yourself as an expert in your field. By sharing helpful tips and resources related to your field, you can position yourself as a thought leader and attract followers who are interested in your work. You can also use Pinterest to share behind-the-scenes glimpses into your work process, which can help build trust with potential clients.
Drive traffic to your website
Finally, Pinterest can be an effective way to drive traffic to your website. By including links to your website or portfolio in your pins, you can encourage users to visit your site and learn more about your services. This can lead to increased inquiries and, ultimately, more business.
If you’re a creative entrepreneur such as a brand and web designer or photographer, then you are missing out on valuable marketing opportunities by not using Pinterest. With its large user base, visual appeal, brand-building potential, and ability to drive traffic to your website, Pinterest is a tool that should be in everyone’s marketing toolkit. So, take advantage of this platform and start sharing your work today!
